On the timepiece adverts, the “capture” efforts, that resulted in graphic liquid gesture of photographer Vincent Skoglund derives a sense of organic contrast to the industrial design vanguard of Nixon devices.
With the product extension of headphones, speedy, split-second moment-in-time lend an air of hi-fidelity sound and allowed for some still-life opportunities as well.
The natural extension of the campaign involves luminaries of the boardsport realm. (In order from top) Andrew Reynolds, a skateboarder, and founder of Baker Skateboards; professional surfer Bruce Irons, best known for his radical aerial maneuvers and fearless tuberiding abilities; and Danny Davis, 2006 Rookie of the Year for Snowboarder Magazine.
