UX / UI DESIGN
DIGITAL DEVELOPMENT
Monocle wanted to create a portal through mobile that would enable listeners to enjoy Monocle 24 directly from their mobile phone. Web analytics revealed that iOS was the main mobile OS visiting Monocle’s website and downloading its weekly podcast. It was therefore decided to create an iOS only app.
Monocle wanted users to be able to listen to Monocle 24 through the app, in addition to creating playlists through a built-in TimeShift browser, sponsored by Rolex.
In addition to the radio content, the Monocle app was designed to offer a mobile version of Monocle’s 25/25 destination guides and a weather button on the home screen.
Given Monocle’s global audience, it was important that the app worked around the world, with local features. To do this, the app was designed to offer content that would appear across various time zones at the right time of day.
