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Michael Manning direction+design
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Hero image detailing the color palette of the new iPhone 5c, and the “rings” of the home buttons from the iPhone 5s.

Hero image detailing the color palette of the new iPhone 5c, and the “rings” of the home buttons from the iPhone 5s.

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Entrance banner to the Keynote event

Entrance banner to the Keynote event

Supergraphic wall and display tables in the “touch-and-try” demo space.

Supergraphic wall and display tables in the “touch-and-try” demo space.

Detail of a display case in the demo room.

Detail of a display case in the demo room.

Introductory iPhone 5c event video shown at the Keynote.

Complimentary iTunes card and wallet giveaway.

Complimentary iTunes card and wallet giveaway.

Poster givaway

Poster givaway

Collection of iPhone 5c posters with detail views of the bright color contrasts of the silicone perforated covers.

Collection of iPhone 5c posters with detail views of the bright color contrasts of the silicone perforated covers.

iPhone 5c posters in retail environment.

iPhone 5c posters in retail environment.

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The press “buzz” on launch day,

The press “buzz” on launch day,

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