The print ad that started it all with a quick educational nod to the importance of honey bees.

Iterations, elements, and final solutions for the Häagen-Dazs loves Honey Bees identity lockup.

The honey bees’ identity elements extended to the ice cream carton packaging of the product.

I directed the London-based Unit9 animation agency to design a web microsite for the campaign. Take a look at the demonstration video.

The microsite educated consumers on on the Honey Bee diaspora and users could get more information on the importance of the ecosystem.

For the Make a Bee section of the microsite, every part of a honey bee was studied and inspected.

Innovative media deals provided tipped-in opportunities with a press ad printed on wildflower seed-infused biodegradable paper. Seed packets were also haded to consumers during promotional events and eventually fulfilled on the helpthehoneybees.com web microsite.