BRAND IDENTITY
PACKAGING DESIGN
Launch identity and package designs for Fred, a line of whimsical products that are well-designed, put a smile on your face, and don't cost a fortune. Stuff that's easy to buy, fun to own, and says, "My home is my castle — I will not fill it with junk."
The products are a functional take on visual puns as the straightforward packaging lends a stage where one can experience the humorous meaning of the product and understand it without even opening the box.
