USER INTERFACE ARCHITECTURE
INFORMATION ARCHITECTURE
WEBSITE DESIGN
BRAND IDENTITY
Establishment of an identity and digital style design intent and guidelines for Theranos, a consumer healthcare technology company. Using nanotechnology, Theranos is poised to revolutionize medical diagnostics by inventing a way to test blood samples with a miniscule fraction amount of sample.
I designed the Theranos logotype, developed a system of easy-to-read and comprehend information graphics and created the information architecture and user interface visual approach for all digital communications, from the website to the app patient reports.
View the Theranos site
