Sundek beachwear advertising campaigns

PHOTOGRAPHIC ART DIRECTION
STORYTELLING

For three consecutive years, I collaborated with acclaimed Italian photographer Riccardo Bagnoli. One of my first experiences working in Europe in 2007 yielded three very distinct campaigns for the niche beach brand, Sundek.

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_sundek_male_landing_1.0.png — Action-packed, combat, “circa” styled images invoke the storied sports apparel history of Sundek beachwear over the years.
Photographer: Riccardo Bagnoli

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_sundek_male_hatch_1.0.png — These images, shot in Cape Town, South Africa, feature surfers hatching from eggs, emphasizing the “inception” of the new Sundek beachwear collection.
Photographer: Riccardo Bagnoli

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_sundek_hook_female_working_1.0.png — Retouch intensive images designed to connote the captured desire of beach “lust”.
Photographer: Riccardo Bagnoli