BRAND IDENTITY
UX / UI PROPOSAL
STATIONERY / PRINT DESIGN
Brand identity for Student Cloud, a newly-developed software application aimed at student/academic management. Thanks to the fact that the industry of such management software is, and always has been focused predominantly on function and seldom on form, it exposed a great amount of creative freedom on the project.
Focused on creating an identity that appeals to both students and the administrative audience that will be using it. The result was a clean, yet bold and positively energetic feel. The signature tangerine color carries this through, accompanied by modern icons and graphics, lending a more structured, possibly "academic" finish.
