PRODUCT IDENTITY
INDUSTRY DISRUPTION
Over the recent few years, the shared economy concept has invaded various industries that have comfortably rested on their laurels in the past. Start-ups like Uber and Airbnb have quickly and effectively shaken up the transportation and hospitality industries respectively with their innovative ideas and consumer prioritization. One such start-up that seeks to make an impact in the aviation industry is Poppi.
With a mission statement to improve air travel as a whole, the concept airline has taken up a massive facelifting project to make the industry more user-oriented. By offering passengers the kind of convenience never seen before in aviation, Poppi strives to successfully combine cutting-edge technology and user-friendliness for a seamless flying experience.
Yet-to-be-launched Poppi currently functions with the intention of providing real solutions to many of the airline industry’s conservative practices that would benefit both passengers and service providers.
Some of the start-up’s radical yet logical products include a baggage system that sends luggage directly to a hotel, special promotions for middle-seat fliers, custom bag designs that click into place on the aircraft, and real-time apps that reduce time-wasting at the gate.
