STORYTELLING
BROADCAST ADVERTISING CAMPAIGN
The real-life personal testimonials extoll the responsible virtues of investing and use lifestyle black and white cinematography with documentary style editorial techniques. The campaign imbues a feeling of comfort, confidence, and competence as individuals are more than ever, within their arresting real-life accounts, empowered with self-reliance and self-serve style financial investing. The spots were shot in the Philippines, Cape Cod, and Lake George in upstate New York.
Direction by James Gartner
Music by Sacred Artist
